| Jan 2014
Mommyness

Greenroom’s First National Ad

A lot of you may be following this blog because you want to see what happens when a perfectly secure family jumps off a cliff and trades in that security to do what they love.
Well, here ya go. Our first ad together. Written, shot, and edited from scratch.
When I left a long term contract, steady money, health benefits and a reliable schedule on the table to try my own production company, it was (and still is) terrifying. But my wife kept saying, “Imagine how much better it will feel to create. That’s what you love and that’s what you do best.”
This is the start of a national Ad Campaign for Shari’s Berries (dipped strawberries). But really, it’s just a really cool story about a 13 year old kid named Garrett. I can’t tell you how intimately I can relate to this guy. When I was 13 i was also braced and bespectacled, and spent countless hours in my room on my Synthesizer writing music. I liked girls, but had no clue what to do with that. I NEVER would have had the bravery to do what he did. I bet if i’d tried, I would have grown out of a super awkward phase a lot earlier. Garrett is seriously my hero.
One thing I’ve always believed : the best videos make a connection. That’s why we picked Garrett. Here’s hoping you feel the connection too, either as a former Garrett, a current Garrett, a parent of a Garrett or someone who wishes they could be more like Garrett. Enjoy. And share! And order your own at www.berries.com.

  • https://plus.google.com/101277612579721394173 Amy Williams (dancingwithmysavior)

    Precious and real. That kid’s got guts and style, no worries that he’ll go far. Great job Greenroom.

  • https://www.facebook.com/seth.waggener Seth Waggener

    That was incredible. Good work homie.

  • Pamela Capo

    I have been following you since Christmas Jammies. My family really enjoyed and played your video may times. I think you are very talented and wish you all the best in your new career. I am an on-line customer of Shari’s Berries; however, I have never seen the packaging nor tasted the treats. This video is cute, I would suggest highlighting the berries more by showing the name possibly from the packaging and highlighting how beautiful and delicious the product is. Also possibly have the girl taste one showing her reaction to how good they taste and possibly have her sharing the berries with some of her friends and showing their reaction. That will truly drive the message home. Good luck to Garrett. BTW…is that the choreogapher from Dance Mom’s?
    Good luck!
    Pamela Capo
    Competitive Mortgage Services Inc
    770-623-3368

    • http://yayagause@aol.com YaYa Gause

      Very good suggestions Pamela. While watching the video, I was so enthralled with Garrett and his story, I completely missed the POINT of this Ad! Berries? Where did they appear? I saw a gift, but it didn’t highlight Berries for sure. This video was super good, but not as an Ad for Shari’s Berries.

    • http://pennternet.wordpress.com pennternet

      Pam – funny I had the same conversation with my Dad about 10 minutes ago. Our clients were more interested in the story and quite frankly, not interested in integrating the product in any forcible way. Gotta tell you i think it is refreshing and just a little bit brilliant. Tomorrow it goes on their Facebook page to 300,000 subscribers, and they know its from them because it will pop up with their names on it… with these new social media ads, the product is actually not as important as the story, we are learning.

      • Donna

        I loved it!! You guys are awesome and I love following what you create!!
        Best of luck to you in your new adventures!!

      • Michelle

        LOVE this concept!

  • Michele

    Very touching and awesome ad for Shari’s Berries, which are a fantastic gift!! Good luck in your new endeavor! We’ll miss you on the news in Raleigh.

  • Brian Ebbs

    Awesome story (and video). Best of luck with the new endeavor.

  • Kat

    So, Garrett rocks and so does this whole ad concept! Way to make that leap of faith Penn and how awesome that you are so supported by Kim. Too cool….

  • http://gravatar.com/martipieper Marti Pieper

    I believe in the power of story. And this–this is a story. Love it! #penncharlesinafewyears

  • Marti Pieper

    I believe in the power of story. This–this is a STORY. Gotta love Shari’s Berries, too!

  • http://kaygetscrafty.wordpress.com Kay

    He rocks! Love it, what a great video to watch when you get into work on a Friday… I feel all happy and motivated now!

  • http://www.themeanmomchronicles.blogspot.com Carter

    Love this story. Even better because I know Alexa and what a sweet girl she is. Great work!

  • alison

    Great job Penn & Kim. Nicely done. Next thing you know you will be producing commercials for the Super Bowl

  • Michele

    Congrats on another success! It would have been easy to mess up the pure sweetness of this story. You all handled it perfectly!

  • http://hozoiconcept.blogspot.fr/2011/12/restauration-of-judez-pedal-car-of-50s.html very cheap car insurance quotes uk

    Κeep on writinɡ, great job!

  • http://www.inspiredcanvasphoto.com Janice

    I love the video. And Garrett is smooth :). Really nice!

  • Michelle

    Absolutely PRECIOUS! What a brave young man. And I love that the whole class is in support of his gesture!

  • http://thehmbm.wordpress.com thehmbm

    Just brilliant! Perfect product placement. People will share it over and over!

  • Robin

    That was great!!!

  • Jaime

    Precious! Great work!

  • Dawn

    I would have like to see her try the berries… as I didnt know what the ad was for until I read the blog… but i loved the video and Garrett. Great story! keep up the great work!

  • https://www.facebook.com/kathy.wickens.9 Kathy Wickens

    Too much backstory. Not enough product plcement. Don’t get me wrong, concept is great. Needs tweaking.

  • MockStaff

    Great job! Im with you… I dont think I could have done that at 13! Go Garrett!

  • http://tiffyfit.blogspot.com Tiffany H. (@a_tiffyfit)

    This was a wonderful story! It’s not often we celebrate someone’s gumption and willingness to put him/herself out there. Go Garrett!
    While I didn’t know that this was an ad for Shari’s Berries in the beginning, there’s no doubt at the end and I loved that personal touch.

  • Mosey

    Hey Penn, I’m nobody, so take this for what it’s worth. Smalllll critique: maybe just a half a second of the shot of the front of the box so that people know it’s an ad about a chocolate covered strawberries vendor. otherwise, AMAZIN’.

  • Serena

    You have a wonderful wife to encourage and support you like this. “Mad props” to her for her unconditional love and sacrifice. Great job on the video. Even the “voice” in your writing is touching and engaging as you describe your videos.

  • mmlk

    LOVED IT <3

  • DB

    Awesome! Family Man in VA who wishes he had your Courage to take a risk!

  • Garret Saunders

    From one Garret to another….go Garrett! I was bespectacled and braced at 13 as well, way to go! With confidence like that he’ll go far! Great video!

  • Dan

    Does anyone know the name of the song he danced to?

  • Trish

    Keep producing! Best of luck to you and family. We miss you on the News in Raleigh.

  • Pantea

    Man, that was awesome!

  • Paul Hnat

    Great AD…..and other videos for that matter….. Shari’s Berries were a small part of our mother’s day this year, and will continue to purchase since they lasted about an hour in my house with my daughters and wife….Awesome gift for sure…..Keep up the good work from a PA follower

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About Us
The Holderness family has been dancing in pajamas and singing during snow days for years — but last year they hit the record button on the camera and published their goofy video on YouTube. Penn, Kim, Lola, and Penn Charles continue to make hilarious videos around tent-pole events and circumstances most families face.