| Aug 2014
Family Room

HOLDERNOPOLY! Playtime with a Gaming Giant

Since we danced around in our driveway in ill-fitting pajamas, we’ve been lucky enough to get some memorable phone calls: The Las Vegas skydiving company wanting Kim to jump out of a plane in her Christmas Jammies (Kim gets anxiety attacks in turbulence. Jumping OUT of a plane would never happen).

The dozens of families who wanted us to make cameo Sweet 16 parties/Bar Mitzvah appearances (very flattering, but probably not a sustainable business model).

And the food companies wanting us to promote foods our family would never eat (food coloring? As if our kids need to be MORE hyper).
There have been plenty of “Thanks But No Thankses”, but we recently got a call we couldn’t believe.

Monopoly wanted to work with us!

Monopoly, the only game we have played every decade of our lives.  The game that honed our understanding of capitalism.  The game that led to more than one dorm lobby all-nighter in college.  The game our suddenly opportunistic 7-year-old lemonade salesman daughter can relate to. Honestly and truly, it’s one of the games our family has in rotation for our “Friday Family Game Nights.”

They told us they had something new, and they wanted our family to be a part of it.  They wanted us to write something for them, perform it, shoot it, and edit it.  They trusted us to have as much fun as possible, and mention the game, you know, if we had time. Here’s the final result.

Pretty cool concept, right? You get to put your family’s photos all over the board, which got us all digging for embarrassing photos of each other (I mean, that’s half the fun.  Or maybe more than half.  Maybe 67%).

Four things we will never forget about this project:

1. Like #XMasJammies, the time we spent shooting this with the family was invaluable.  The TV was off, the kids were incredibly engaged and creative, and the payoff was this great video we will have forever. It makes us want to suggest that everyone shoots a family video every once in a while.

2.  Credit to Monopoly, and their marketing team.  They get it.  If you want to advertise a family product, don’t cram it in our faces – have fun with it!  That’s what they let us do here. They sent us a sample of the product and let us have fun with it.

3.  Kim’s 8th grade perm.  I mean, it was just so hot…

These were, what my mother called, “the awkward years.”

and most importantly,

4. I played enough Monopoly during this to learn that the properties at the end of each row are a way better R.O.I than the properties at the start of the row! Who knew??  The powder blue, orange, yellow, and dark blue props have hotel and housing costs similar to their neighbors, but they charge way higher rent!! Are we the only people who didn’t know this?

Hope you enjoy the video and the new game.
Please share! Especially if you know someone with bad perm photos you can use in your game.
To get more information, visit www.MyMonopoly.com

  • Kelly

    I LOVE IT!!! Definitely one of my favorites!

    • http://pennternet.wordpress.com pennternet

      It really is an awesome game. Enjoy!

  • http://twitter.com/leannej Leanne Jakubowski O’Regan

    You guys are awesome! Just love your creativity!

    • http://pennternet.wordpress.com pennternet

      Awww shucks. Penn is the creative one. I’m just the backup dancer. Have a great day. xo Kim

  • Tami

    love your videos!!!

    • http://pennternet.wordpress.com pennternet

      Thank you, Tami. We’re glad you’re here.

  • http://www.pgbcfv.org Jack Lee

    You never fail to disappoint, love the concept, laughter, and smiles. And you get paid for this???? Only in America 🙂

  • sam

    Oh that was great as alway! LOVED LOVED LOVED xmas jammies and your NEIGHBOR!!! She is just the funniest along w/u guys of course!

  • Mary Monahan

    Love love it! If only people could keep up with Jones in this type way instead of cars, phones and stuff….family time making a old school come back! Christmas jammies and board games rock! Thanks for the laughs and the realisms!!! Cheers!

    • http://pennternet.wordpress.com pennternet

      Thank you!

  • Tosja G.

    LOVE your videos!! So happy I ran across your page when I saw the Christmas Jammie’s post on Facebook last year! Your family always puts a smile on my face. I wish I was your neighbor. Your family is filled with so much fun, laughter, and creativity. Keep on doing what you do!! 🙂

    • http://pennternet.wordpress.com pennternet

      Thanks for being here!

  • https://www.facebook.com/beth.livingstone.33 Beth Livingstone

    Good thing you weren’t at a sweet sixteen party when the Monopoly call came in! I admire your conscious choices and willingness to let some opportunities go by. Y’all rock.

    • http://pennternet.wordpress.com pennternet

      They sounded like some pretty cool parties, though : )

  • https://www.facebook.com/becky.l.hyde Becky Hyde

    Keep ’em coming, Holderni! 🙂

    • http://pennternet.wordpress.com pennternet

      Thank you Becky!

  • http://organizationalspecialists.wordpress.com Organizational Specialist

    Is the game available now?

    • http://pennternet.wordpress.com pennternet


  • http://sula362.wordpress.com sula362

    Lovêd the video. The game idea is pretty cool too. Monopoly do a very good job of keeping the brand relevant

  • http://www.julian.be Julian

    Entertaining, inspiring, heartwarming. Or everything one could want from an internet video. Kind regards from Belgium!

  • http://ressentie.wordpress.com julianbelgium

    Heartwarming, inspiring, hilarious. Everything one should want from an Internet video. Very well done. Kind regards from Belgium!

  • Looking under the Covers

    Love it! Keep them coming 🙂

  • david

    How much did you guys get paid for the gig?

  • Dan Conway

    Our family just found your videos. Love them all! We play Monopoly. I taught my son all about probability with dice.

    One other hint: the Orange properties are so important. Jail is one spot on the board veryone will go to at least once. The Orange properties are all around the most common first dice roll (which is 7) for the person getting out of jail.

    Thank you for the entertaining videos. I hope the production work goes well.

  • Donald

    Love the videos, they are so very clever and unique. My daughter runs around the house singing “in my Christamas jammies” in August…..in Phoenix …..in 108 degrees. gotta love it!! Would be so interested in the game, as my wife takes pictures like a lost tourist at Disneyland…

    • http://pennternet.wordpress.com pennternet

      Ha! You’d love the game. We make videos because we can’t seem to get good pictures!

  • Heather McFarlane

    I love your family. I have just spent the last hour watching a bunch of your videos and not only are you funny, but you can tell that you adore the hell out of each other. 🙂

    • http://pennternet.wordpress.com pennternet

      We DO adore the hell out of each other. : ) Thanks for the message.

  • http://joyinthejournee.com Kerry P

    Oh my goodness – your ad for My Monopoly is screening here in Australia! I couldn’t believe it when I saw the clip come up. Congrats you guys!

    • http://theholdernessfamily.com theholdernest

      Thank you! Would you believe we still haven’t seen it yet!

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The Holderness family has been dancing in pajamas and singing during snow days for years — but last year they hit the record button on the camera and published their goofy video on YouTube. Penn, Kim, Lola, and Penn Charles continue to make hilarious videos around tent-pole events and circumstances most families face.