As Featured On

About Us

For media inquiries, click here.

Penn Holderness

Penn Holderness is an 18 year veteran of the TV business. Since college (UVA) he’s been a sports director in Colorado and Orlando, a TV host for Designer Finals, an ESPN Reporter, and most recently a news anchor in Raleigh.

And after those 18 years, he’s decided that he isn’t really interested in about half of the things he talked about on the news. So he quit! He now runs a video production/digital marketing company (, and is using this blog to showcase the 100% of things he actually cares about.

Kim Dean Holderness

Penn is married to Kim Dean Holderness (who is also his business partner). That means that work arguments are taken personally which has led Kim to perfect the art of passive aggressive behavior. Kim was a television news reporter, most recently at Inside Edition in New York.

The Kids

They have two kids, Lola and Penn Charles. They eat their vegetables, never throw tantrums in public places, and are always respectful of their parents. (THIS IS A LIE).